In early October 2025, a select group from the Destination Canada Australian Strategic Advisory Group (SAG) embarked on a trip to Canada, particularly focusing on the dynamic tourism landscape of Ontario and the iconic  Niagara Falls. Their visit aimed at strengthening partnerships and collaborating on a shared vision of sustainable, regenerative tourism. The group not only gained valuable insights into Canada’s evolving tourism industry but also explored indigenous-led experiences and sustainability-driven initiatives. The event highlighted how cross-market cooperation between Australia and Canada could transform the tourism sector into a more environmentally responsible and culturally enriching experience for travelers.